Our unique competitive advantage in delivery of healthcare services in the private and public sector is based on high quality care at affordable costs. As a healthcare provider of excellence, our unique selling points (USP) and opportunities are underpinned on the following:
- Solutions Oriented – We focus on solutions and not problems
- Equality – We make staff, partners and clients feel valued; listen to feedbacks and we respect their view
- Honesty & Integrity – We are open, honest and fair in our service delivery
- Target Driven – We focus, meet and exceed expectations and targets
- Always on Time – We go the extra mile to meet client expectations within the deadline
- Partnership Work – Whether we play a small or big role, by working together we achieve our objectives
- Quality & Attitude – We provide quality services with the right attitude, we offer excellent services at affordable and competitive prices
Our overall competitive advantage is based on “value added” service provision that we intend to provide to our patients in terms of support and jobs after referrals to specialist Centre’s for clinicians for further treatment We aim to provide quality plus that meets the whole person’s needs rather than just curative medicine. We will also provide pastoral care support and wellness advice to our patients in partnership with relevant agencies and organizations.
Our differentiation strategy is based on patient’s value, not only difference that patients and funding agencies do not value. Overall, we will continually review the cost of differentiations – cost of providing these added value services in line with our operational objectives and financial constraints.
We aim to provide access to new innovative approach to primary healthcare by effectively seeking out opportunities to quality and affordable care to the local people and businesses. This will be achieved through:
- Putting our Patients first
- Creative solutions to patients needs
- Being the best: partnering with the best
- Delivering on time, and on budget
- Promoting region-wide and state presence
- Providing Employee Reward for project success
- Developing Extraordinary Staff team
Our business strategy is based around the following 4 E’s:
- Effectiveness
- Efficiency/economy
- Excellence
- Equity
These 4 E’s will guide all actions and operations, and would be underpinned by the 4 C’s of:
- Coaching – staff to take on new roles and tasks rather than long training sessions
- Connection – staying in touch with the flow of things within the organisation & community
- Communication – must be effective internally & externally
- Confidence – in your ability and that of our colleagues to complete tasks
